The History of adidas: A Background of Collaboration and Innovation | adidas GamePlan A
Gucci owner takes over Puma | Business | The Guardian
Adidas unveils an ambitious 5-year recovery plan as crosstown rival Puma steals the buzz | Fortune
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How Puma and Adidas' Rivalry Divided Their Founding Town for 70 Years
Adidas and Puma announced the suspension of work in Russia
Adidas is selling Reebok to focus on its own brand - CNN
BREAKING: ADIDAS HAS BOUGHT PUMA AND TEASED A NEW DESIGN FOR THEIR FIRST UPCOMING REL… | Converse chuck taylor high top sneaker, Converse high top sneaker, Sneakers
The Man Who Made Adidas Cool Again
Adidas and Puma Were Created by Two German Brothers who Hated Each Other
Battle for supremacy of Sports brands in India ft. Puma, Adidas, Nike, Reebok | The Bridge - YouTube
Why Adidas couldn't revive Reebok — Quartz
Adidas vs. Puma – The Family Business Feud That Fueled an Industry - Tharawat Magazine
Puma CEO Says the Company Is Not Competing With Nike or Adidas