The business model of the cloud age
Yesterday TNW posted a video of their TNW Conference of 2012 of Phil Libin. Nice talk with an interesting insight on the three business models of the various ages:
- Industrial age > perceived value decreases over time > transactional revenue model
- Information age > perceived value remains constant over time > subscription / advertising revenue model
- Cloud age > perceived value increases over time > Freemium revenue model
The key is to synchronize monetization to the point of greatest perceived value.
Interested? Watch the video starting at 21:50 at TNW.