Entrepreneurship
Posted By Broos

The business model of the cloud age


Yesterday TNW posted a video of their TNW Conference of 2012 of Phil Libin. Nice talk with an interesting insight on the three business models of the various ages:

  • Industrial age > perceived value decreases over time > transactional revenue model
  • Information age > perceived value remains constant over time > subscription / advertising revenue model
  • Cloud age > perceived value increases over time > Freemium revenue model

The key is to synchronize monetization to the point of greatest perceived value.

Interested? Watch the video starting at 21:50 at TNW.


Hi, I'm Broos. Passionate about innovation, startups and rapid growth. I work for EY, co-founded the EYnovation and Innovate EY! programs within EY an I'm also one of the co-founders of the world's best accelerator for high tech companies, HighTechXL. I live and work in the Netherlands and all opinions are my own.

View Comments
There are currently no comments.

This site uses Akismet to reduce spam. Learn how your comment data is processed.