![An Adidas running shoe is placed on a surface with high speed cameras for testing at the Adidas innovation laboratory in Herzogenaurach May 7, 2012. U.S. market leader Nike and German rival An Adidas running shoe is placed on a surface with high speed cameras for testing at the Adidas innovation laboratory in Herzogenaurach May 7, 2012. U.S. market leader Nike and German rival](https://c8.alamy.com/compfr/2d0r9ae/an-adidas-running-shoe-is-placed-on-a-surface-with-high-speed-cameras-for-testing-at-the-adidas-innovation-laboratory-in-herzogenaurach-may-7-2012-u-s-market-leader-nike-and-german-rival-adidas-are-locked-in-their-own-olympic-battle-to-boost-athletes-performance-and-squeeze-maximum-value-out-of-the-london-olympic-games-the-games-provide-a-showcase-for-new-fashions-and-advances-in-technology-which-sportswear-suppliers-hope-will-drive-sales-at-a-time-of-economic-turmoil-in-many-of-their-markets-according-to-news-reports-on-june-20-2012-picture-taken-on-may-7-2012-to-match-story-oly-bra-2d0r9ae.jpg)
An Adidas running shoe is placed on a surface with high speed cameras for testing at the Adidas innovation laboratory in Herzogenaurach May 7, 2012. U.S. market leader Nike and German rival
![Adidas sport shoes "Adizero" are on display at the Adidas innovation laboratory in Herzogenaurach May 7, 2012. U.S. market leader Nike and German rival Adidas are locked in their own Olympic battle Adidas sport shoes "Adizero" are on display at the Adidas innovation laboratory in Herzogenaurach May 7, 2012. U.S. market leader Nike and German rival Adidas are locked in their own Olympic battle](https://c8.alamy.com/comp/2CX1JRX/adidas-sport-shoes-adizero-are-on-display-at-the-adidas-innovation-laboratory-in-herzogenaurach-may-7-2012-us-market-leader-nike-and-german-rival-adidas-are-locked-in-their-own-olympic-battle-to-boost-athletes-performance-and-squeeze-maximum-value-out-of-the-london-olympic-games-the-games-provide-a-showcase-for-new-fashions-and-advances-in-technology-which-sportswear-suppliers-hope-will-drive-sales-at-a-time-of-economic-turmoil-in-many-of-their-markets-according-to-news-reports-on-june-20-2012-picture-taken-on-may-7-2012-to-match-story-oly-brands-battle-reutersmichael-dalder-2CX1JRX.jpg)
Adidas sport shoes "Adizero" are on display at the Adidas innovation laboratory in Herzogenaurach May 7, 2012. U.S. market leader Nike and German rival Adidas are locked in their own Olympic battle
![Gear Makers Have Always Embraced Innovation,' Adidas Rep Says of New Enchanted Shoe That Grants Wearer the Power of Flight — Mark Remy's DumbRunner.com Gear Makers Have Always Embraced Innovation,' Adidas Rep Says of New Enchanted Shoe That Grants Wearer the Power of Flight — Mark Remy's DumbRunner.com](https://images.squarespace-cdn.com/content/v1/55ef2d60e4b0659225f4aa25/1581092339771-0C9FAZEW096KJM505Z4V/adidas_flyte_800.png)