This weekend I’ve experience the evolution of phone calls… Whatsapp calling. Although I’ve placed numerous VoIP calls (Skype, SIP etc) before, I believe Whatsapp is changing the game dramatically. With over 800 million users as of this month, no additional installs and a feature that just works it’s a matter of time before it will impact the voice minutes business of carriers just like it did to sms text messages years ago.
It’s not a revolution but an evolution and it will take one to two years but carriers that rely on minutes for the majority of their current revenue (especially when these are roaming minutes) better prepare. You’re becoming a mobile ISP, a homogenous service provider and that’s it. #innovate or watch your margins carefully!