The Nokia DNA
Submitted by Broos on Friday, 14 July 2006No Comment
What makes the Nokia brand unique? According to Alastair Curtis it is the “sense that I know how to use it, I feel comformtable using it. You know it’s reliable, it’ll alsways be there, it will always work for you, it will always be very simple to use”. In this Business Week interview the new Head of Design of the largest mobile phone manufacturer of the world shares his vision. Interesting read. (Via Emerce Mobile).
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